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One of the most important factors in the development of civil society in the country is the development of local government. The article presents a comparative analysis of the basic models of local government: Anglo-Saxon (American) and Continental (European). The Anglo-Saxon model is extended to the UK, the USA, Canada, India, Australia, New Zealand, etc. The Continental model is extended in the countries of Continental Europe (France, Italy, Spain, Belgium) and in the majority of the countries of Latin America, the Middle East and French-speaking Africa. In Germany, Austria, Japan, in some post-socialist and developing countries there are mixed models, which incorporated the different traits of the Anglo-Saxon and Continental.

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At the present time the successful development of enterprises and organizations in different spheres of activity depends on a comprehensive marketing strategy. For creation an effective marketing strategy it’s necessary to consider stages of life cycle of production and organization, because the optimal choice of strategy for the company depends on these stages. In the article it was shown the technique of realization of different marketing strategies at all stages of life cycle, which would promote increase of organization’s competitiveness.

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Recently in Russia there was a tendency of growth of humanitarian service, and now this service became an independent social sector of the state. In the article the author analyzed the humanitarian service activities in the Russian Federation; identified the main problems in connection with it and formulated the common standards in the provision of humanitarian service.

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In the article it was shown the complex analysis of the influence of advertising management on the procedure of creation and acceptance of managerial solutions. Considering the theoretical aspects, the author revealed the importance of advertising management in promoting organization in the market of products and services. In addition, it was researched LLC “Comfort”; revealed the problems and found the ways of their decision.

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At the present time on the world scene there is a strong differentiation of levels of development of the various countries. One of the determining factors influencing on the quality of people’s life, on the territorial competitiveness is a state service. For this reason in the article it was presented a system analysis of state services in Russia, Canada, the USA, the UK, France and Germany. On the basis of this analysis it was revealed the positive trends in the development of this institution and placed emphasis on the aspects demanding improvement.

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