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Сompetitiveness

In this publication the author considered the assessment of competitiveness of the enterprise of small-scale business and its production made on the theoretical, methodological and empirical levels. On the example of company “Lazercom” it was presented the algorithm for assessing the company’s position in the market, assessed the competitiveness both company and competitors, introduced the method of improvement its competitiveness.

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In Omsk region there is a strong differentiation of levels of development between urban and rural areas, which reduces the competitiveness both municipalities and region. In the article the author presented innovations by attraction of investments that would promote smoothing the levels of municipalities’ development and improve the social and economic indicators in the region.

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In the article it was assessed the competitiveness of the company “Planet +” and its production. The competitiveness of the organization was estimated in consideration of the importance of markets on the basis of indicators of production’s competitiveness. The competitiveness of the goods was considered on the basis of static factors: product quality, product price, quality of service in the concrete market, operational expenses for goods use, as well as dynamical factors.

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