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Сompetitiveness

At the present time the successful development of enterprises and organizations in different spheres of activity depends on a comprehensive marketing strategy. For creation an effective marketing strategy it’s necessary to consider stages of life cycle of production and organization, because the optimal choice of strategy for the company depends on these stages. In the article it was shown the technique of realization of different marketing strategies at all stages of life cycle, which would promote increase of organization’s competitiveness.

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The article presents the results obtained during the evaluation of the countries’ competitiveness by the author’s methodology. According to this methodology it was calculated characteristics of competitiveness for such countries as Australia, Argentina, Austria, Bangladesh, Belarus, Belgium, Canada, Chile, China, Germany, Greece, Denmark, Egypt, Israel, India, Iraq, Ireland, Italy, Kazakhstan Canada, China, Colombia, Luxembourg, Mexico, Morocco, Netherlands, Nigeria, Norway, Poland, Portugal, Romania, Russia, the USA, Thailand, Ukraine, France, Czech Republic, Sweden, Switzerland, South Korea and Japan.

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Today the index of competitiveness is an important factor affecting the attractiveness of the area for potential investors. For this reason, research of assess the territories’ competitiveness is relevant. In the article it was shown the new procedure of the rates of countries’ competitiveness on basis of economical and political appraisal of territories; social and economic appraisal of territories.

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In the article it was shown the author’s methodology of calculating the level of asymmetry of the municipalities in the region, which gave the opportunity to determine the deviation of actual indicators from averages; carry out the comparative analysis of the indicators characterizing a level of territorial development; classify the region’s municipalities according to level of development; calculate the integral indexes; graphically present the results.

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In this publication the author considered the assessment of competitiveness of the enterprise of small-scale business and its production made on the theoretical, methodological and empirical levels. On the example of company “Lazercom” it was presented the algorithm for assessing the company’s position in the market, assessed the competitiveness both company and competitors, introduced the method of improvement its competitiveness.

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