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Strategic management

At the present time the successful development of enterprises and organizations in different spheres of activity depends on a comprehensive marketing strategy. For creation an effective marketing strategy it’s necessary to consider stages of life cycle of production and organization, because the optimal choice of strategy for the company depends on these stages. In the article it was shown the technique of realization of different marketing strategies at all stages of life cycle, which would promote increase of organization’s competitiveness.

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In the article it was presented the system analysis of the interaction of government and business organizations, which was carried out by means of public-private partnership. The author offered to realize some measures both in public authorities, and in business sphere for development of this partnership. In addition, it was made the SWOT-analysis of the mechanism of public-private partnership in Russia, which revealed the opportunities and threats of this mechanism.

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In this article the author offered to change the organizational structures of authority. This changing consisted in application of new structural division – department of strategic development. In a basis of experts’ activity in this department had to lay: 1) use a complex of heuristic models, which will promote systematization of analysis process of the factors in external and internal municipal formation’s environment; and this analysis can significantly affect the accepted decision; 2) formation of priority directions of territories’ development with an allowance the opinions of all interested subjects; 3) achievement control of a target strategic condition of municipal formation’s development.

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